Global marketing : a market-responsive approach /
By: Hollensen, Svend
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Publisher: London ; New York : Prentice Hall, 1998Description: xxxvi, 604 p., [32] p. of plates : ill. (some col.), maps ; 25 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0132610906; 9780132610902:.Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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ATU Sligo Yeats Library Withdrawn | 658.848 HOL (Browse shelf(Opens below)) | 1 | Available | 0036698 | ||
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Includes bibliographical references and index.
Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.