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Digital marketing excellence : planning, optimizing and integrating online marketing /
By: Chaffey, Dave
.
Contributor(s): Smith, P. R. (Paul Russell) [author].
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Edition: Fifth edition.Description: xxvii, 660 pages : ill. ; 26 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781138191686 (hardback : alk. paper); 9781138191686; 113819168X (hardback : alk. paper); 9781138191709 (pbk. : alk. paper); 1138191701 (pbk. : alk. paper).Uniform titles: eMarketing excellence Subject(s): Internet marketingDDC classification: 658.872 CHA
Contents:
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and CRM -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.872 CHA (Browse shelf(Opens below)) | 1 | Available | 0065638 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.872 CHA (Browse shelf(Opens below)) | 2 | Available | 0065637 |
Total holds: 0
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Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and CRM -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.