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Ethical branding and marketing : cases and lessons /

Contributor(s): Gringarten, Hagai [editor.] | Fernández-Calienes, Rául [editor.].
Series: Routledge advances in management and business studies: 82.Publisher: New York, NY : Routledge, 2019Description: xiii, 195 pages : ill. ; 26 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781138337275; 9781138337275; 1138337277.Subject(s): Marketing -- Moral and ethical aspects | Branding (Marketing) -- Moral and ethical aspects | Business ethicsDDC classification: 174.4 GRI
Contents:
Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud? / Ya'akov M. Bayer -- Twitter Me This: Fake News, Real Issues, and the Twitter Presidency / Thomas F. Brezenski -- Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture / Antonella Capriello and Rohail Hassan -- Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education / Robert J. Foran -- Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza / Hagai Gringarten -- Is Academe Cheapened by Branding Universities and Programs? / Larry Hubbell -- Ethical Branding, Homeowners Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard / Jeffrey Kleeger -- Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business / Dinesh Kumar and Punam Gupta -- Happy Brands and Ethical Implications / Wonkyong Beth Lee and Timothy Dewhirst -- Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World / Nellie Munin -- Jardine Matheson: Drugs, War, and Empire / Stan Neal -- Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry / Gurbir Singh and Abhishek Mishra.
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Includes bibliographical references and index.

Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud? / Ya'akov M. Bayer -- Twitter Me This: Fake News, Real Issues, and the Twitter Presidency / Thomas F. Brezenski -- Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture / Antonella Capriello and Rohail Hassan -- Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education / Robert J. Foran -- Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza / Hagai Gringarten -- Is Academe Cheapened by Branding Universities and Programs? / Larry Hubbell -- Ethical Branding, Homeowners Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard / Jeffrey Kleeger -- Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business / Dinesh Kumar and Punam Gupta -- Happy Brands and Ethical Implications / Wonkyong Beth Lee and Timothy Dewhirst -- Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World / Nellie Munin -- Jardine Matheson: Drugs, War, and Empire / Stan Neal -- Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry / Gurbir Singh and Abhishek Mishra.

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