Marketing management /
By: Kotler, Philip.
Series: Prentice Hall marketing.Publisher: Upper Saddle River, N.J. : Pearson Education International, 2003Edition: 11th ed., international ed.Description: xxix, [738] p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130497150; 9780130497154:.Subject(s): Marketing -- Management | MarketingDDC classification: 658.8 Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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24 Hour Loan | ATU Sligo Yeats Library Restricted Loan | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 0056195 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 2 | Available | 0056189 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 4 | Available | 0056142 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 5 | Available | 0056183 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 6 | Available | 0056130 |
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658.8 KOT Marketing management : analysis, planning, implementation and control | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing : activebook version 2.0 / | 658.8 KOT Marketing management / |
Includes bibliographical references and index.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.