Marketing management /
By: Kotler, Philip.
Series: Prentice Hall marketing.Publisher: Upper Saddle River, N.J. : Pearson Education International, 2003Edition: 11th ed., international ed.Description: xxix, [738] p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130497150; 9780130497154:.Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
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658.8 KOT Marketing : an introduction / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / |
Includes bibliographical references and index.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.