Marketing for tourism /
By: Holloway, J. Christopher
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Publisher: Harlow ; New York : Prentice Hall/Financial Times, 2004Edition: 4th ed.Description: xvii, 510 p. : ill. (some col.), 1 map ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273682296; 9780273682295:.Subject(s): Tourism -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 HOL (Browse shelf(Opens below)) | 1 | Available | 0054589 | ||
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 HOL (Browse shelf(Opens below)) | 2 | Available | 0054590 |
Total holds: 0
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338.47910688 Tourism marketing / | 338.47910688 FYA Tourism marketing : a collaborative approach / | 338.47910688 HOL Marketing for tourism / | 338.47910688 HOL Marketing for tourism / | 338.47910688 HUD Tourism and hospitality marketing : a global perspective / | 338.47910688 KOT Marketing for hospitality and tourism / | 338.47910688 MCC Marketing communications in tourism and hospitality : concepts, strategies and cases / |
Includes bibliographical references (p. 494-497) and index.
This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher National Diploma (HND) courses.