Foundations of marketing /
By: Jobber, David.
Contributor(s): Fahy, John.
Publisher: London : McGraw-Hill, 2003Description: xxv, 355 p. : col. ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0077098668; 9780077098667:.Subject(s): MarketingDDC classification: 658.8 Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 JOB (Browse shelf(Opens below)) | 1 | Available | 0056685 |
Total holds: 0
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658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Foundations of marketing / | 658.8 JOB Foundations of marketing / | 658.8 JOB Selling and sales management / | 658.8 JOB Selling and sales management / |
Includes index.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.