International marketing : an SME perspective /
By: De Búrca, Seán
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Contributor(s): Fletcher, Richard
| Brown, Linden
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Publisher: Harlow ; New York : Financial Times Prentice Hall, 2004Description: xxxii, 720 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273673238; 9780273673231:.Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.848 DEB (Browse shelf(Opens below)) | 1 | Available | M026879 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 DEB (Browse shelf(Opens below)) | 1 | Available | 0056968 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 DEB (Browse shelf(Opens below)) | 2 | Available | 0067283 |
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658.848 BRA International marketing strategy / | 658.848 BRA International marketing strategy / | 658.848 CZI International marketing / | 658.848 DEB International marketing : an SME perspective / | 658.848 DEB International marketing : an SME perspective / | 658.848 DEB International marketing : an SME perspective / | 658.848 HEN Global marketing strategies / |
Includes bibliographical references and index.
International marketing by definition is the study of everyday marketing activities throughout the world. This volume focuses particularly on the issues and problems faced by small to medium enterprises.