Strategic marketing decisions in global markets /
By: Doole, Isobel
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Contributor(s): Lowe, Robin
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Publisher: London : Thomson Learning, 2005Description: xxiv, 343 p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 184480142X; 9781844801428:; 9781844801428.Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
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Includes bibliographical references and index.
The focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in relation to investment decisions, the changing bases of competitive advantage, and the role of brands.