Strategic market management /
By: Aaker, David A
.
Contributor(s): McLoughlin, Damien
.
Publisher: Hoboken, NJ : Wiley, 2007Edition: European ed.Description: xiii, 354 p. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470059869; 9780470059869:.Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 AAK (Browse shelf(Opens below)) | 1 | Available | 0066956 |
Total holds: 0
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658.8 Principles of marketing / | 658.8 Principles of marketing / | 658.8 AAK Strategic market management / | 658.8 AAK Strategic market management / | 658.8 ADC Marketing : principles and practice / | 658.8 AND Strategic marketing for nonprofit organizations / | 658.8 ARM Marketing : an introduction / |
Includes index.
Relevant to strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels.