Strategic marketing /
By: Cravens, David W
.
Contributor(s): Piercy, Nigel
.
Publisher: Boston : McGraw-Hill Irwin, c2009Edition: 9th ed.Description: xv, 784 p. : ill., map ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780073381008 (alk. paper); 9780073381008; 0073381004 (alk. paper); 9780071263351 ( pbk.); 0071263357 ( pbk.).Subject(s): Marketing -- Decision making![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 0086314 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.802 CRA (Browse shelf(Opens below)) | 2 | Available | 0086315 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.802 CRA (Browse shelf(Opens below)) | 3 | Available | 0086316 |
Total holds: 0
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658.802 BRO Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / |
Includes bibliographical references and indexes.