The SAGE handbook of international marketing /
Contributor(s): Kotabe, Masaaki
| Helsen, Kristiaan
.
Publisher: Los Angeles ; London : SAGE, 2009Description: xviii, 548 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781412934282 (hbk.); 9781412934282:; 1412934281 (hbk.).Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.84 KOT (Browse shelf(Opens below)) | 1 | Available | 0069157 |
Total holds: 0
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658.84 KAL E-business 2.0 : roadmap for success / | 658.84 KEE Global marketing / | 658.84 KEE Global marketing / | 658.84 KOT The SAGE handbook of international marketing / | 658.84 KOT Global marketing management / | 658.84 KOT Global marketing management / | 658.84 KOT International marketing : international student version / |
Includes bibliographical references and index.
In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.