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Upstarts : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success /

By: Fenn, Donna.
Publisher: New York : McGraw-Hill c2010Description: xiii, 258 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071601887; 9780071601887:; 0071601880.Subject(s): New business enterprises -- Handbooks, manuals, etc | Generation YDDC classification: 658.022
Contents:
Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert advice for upstarts from rock star entrepreneurs.
Summary: This title offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting. This book demystifies various business models that redefine success.
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Includes bibliographical references (p. 245-249) and index.

Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert advice for upstarts from rock star entrepreneurs.

This title offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting. This book demystifies various business models that redefine success.

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