Strategic marketing planning /
By: Gilligan, Colin.
Contributor(s): Wilson, R. M. S. (Richard Malcolm Sano)
.
Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Edition: 2nd ed.Description: x, 552 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781856176170 (pbk.); 9781856176170:; 1856176177 (pbk.).Subject(s): Marketing -- Planning![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.802 GIL (Browse shelf(Opens below)) | 1 | Available | 0078754 |
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658.802 FLE Marketing management and information technology / | 658.802 FUL Sustainable marketing : managerial-ecological issues / | 658.802 GEN Marketing plan template & example : [how to write a marketing plan] / | 658.802 GIL Strategic marketing planning / | 658.802 GON Services marketing : a strategic approach / | 658.802 GRA The green marketing manifesto / | 658.802 HAN Marketing for the non-profit sector / |
Previous ed.: 2003.
Includes bibliographical references (p. 519-535) and index.
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.