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How cool brands stay hot : branding to generation Y /
By: Bergh, Joeri Van den.
Contributor(s): Behrer, Mattias.
Publisher: London : Kogan Page, 2013Edition: 2nd ed.Content type: text | text Media type: unmediated | unmediated Carrier type: volumeISBN: 0749476001; 9780749476007:; 9780749476007.Subject(s): Branding (Marketing)
| Young consumers | Advertising | Generation Y | Target marketing | Product management | Marketing | Consumer behaviorDDC classification: 658.827 Summary: 'How Cool Brands Stay Hot' reveals what drives generation Y (13-29 year-olds) and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 BER (Browse shelf(Opens below)) | 1 | Available | 0092727 |
Total holds: 0
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'How Cool Brands Stay Hot' reveals what drives generation Y (13-29 year-olds) and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'.