Understanding digital marketing : marketing strategies for engaging the digital generation /
By: Ryan, Damian.
Publisher: London ; Philadelphia : Kogan Page, 2014Edition: Third edition.Description: xx, 409 p. : ill., plates ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749471026 (paperback); 9780749471026:; 0749471026 (paperback).Subject(s): Internet marketing
| Social media | Strategic planning | Marketing -- ManagementDDC classification: 658.872 Summary: This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.872 RYA (Browse shelf(Opens below)) | 1 | Available | 0063670 | ||
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Standard Loan
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ATU St Angela's McKeown Library Main Lending Collection | 658.872 RYA (Browse shelf(Opens below)) | Available | T36779 |
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1 So... You want to go digital? 2 @first... think! 3 Then build your channel. 4 Is it working? 5 Are customers finding you? 6 Understanding social media. 7 Understanding e-mail marketing. 8 Understanding mobile marketing. 9 Understanding performance marketing. 10 Understanding online public relations. 11 Understanding content marketing. 12 Convincing your boss to invest in digital marketing. 13 What's next?
This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.