Social media in sport marketing /
By: Newman, Timothy.
Contributor(s): Peck, Jason Frederick.
Publisher: London : Routledge , 2017Description: xiv, 202 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1138078166; 9781138078161.Subject(s): Mass media and sports | Social media | Social marketing | SportsDDC classification: 338.47796Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 338.47796 NEW (Browse shelf(Opens below)) | Available | 0062318 |
Includes bibliographic references and index.
Preface -- About the authors -- Introduction to social media -- Introduction to principles of sport communication, marketing and social media -- Social networks and real-time platforms -- Blogging -- Photos, video and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program.