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The management and marketing of services /
By: Mudie, Peter
.
Contributor(s): Cottam, Angela.
Series: B H contemporary business series.Publisher: Oxford ; Boston : Butterworth Heinemann, 1993Description: xi, 269 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750607890; 9780750607896:.Subject(s): Service industries -- Management | Service industries -- Marketing | Business MarketingDDC classification: 658.8 Summary: This text covers service-oriented areas such as service design, productivity and characteristics. Also, more general topics are explored, which focus on the implications for services. These include managing demand and supply, internal marketing and external communications.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.8 MUD (Browse shelf(Opens below)) | 2 | Available | 0045273 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 MUD (Browse shelf(Opens below)) | 3 | Available | 0029645 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 MUD (Browse shelf(Opens below)) | 4 | Available | M016802 |
Total holds: 0
Includes bibliographical references and index.
This text covers service-oriented areas such as service design, productivity and characteristics. Also, more general topics are explored, which focus on the implications for services. These include managing demand and supply, internal marketing and external communications.