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Effective marketing communications : a skills and activity-based approach /
By: Anderson, Alan H
.
Contributor(s): Kleiner, David.
Series: Effective management (Oxford, England): Publisher: Oxford, UK ; Cambridge, Mass. : Blackwell Business, 1995Description: xxx, 249 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0631191267 (pbk.); 9780631191261:.Subject(s): Communication in marketing | Public relations | Customer relations | Marketing -- Management | Business communicationDDC classification: 658.802 Summary: Including a wide range of cases and practical exercises, this book develops and refines an understanding of marketing communications and allies this to the acquisition of practical marketing skills.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 (Browse shelf(Opens below)) | 1 | Available | 0033974 |
Total holds: 0
Includes bibliographical references and index.
Including a wide range of cases and practical exercises, this book develops and refines an understanding of marketing communications and allies this to the acquisition of practical marketing skills.