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Ethnic marketing : accepting the challenge of cultural diversity /
By: Pires, Guilherme D
.
Contributor(s): Stanton, John, Dr.
Publisher: London : Thomson Learning, 2005Description: xi, 274 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1861529961; 9781861529961:.Subject(s): Minority consumers | Target marketingDDC classification: 658.80089
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.80089 PIR (Browse shelf(Opens below)) | 1 | Available | 0053390 |
Total holds: 0
Includes bibliographical references and index.