In the acquisition of niche ethical brands by established corporate brands, what is the impact, if any, on consumer perceptions of the newly acquired brand and ethical consumerism? /
By: McDermott, Orla
.
Contributor(s): Higgins, Ann [supervisor].
Series: M. Sc. in Marketing, 2014; Master of Science in Marketing, 2014.Publisher: 2014Description: p.Subject(s): Marketing | Consumers -- Attitudes | Business ethics | Consolidation and merger of corporationsDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2014
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Library Use Only
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ATU Sligo Yeats Library Research Collection | Not for Loan | 0079090 |
Total holds: 0
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2014