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Ethical branding and marketing : cases and lessons /

Contributor(s): Gringarten, Hagai [editor.] | Fernández-Calienes, Rául [editor.].
Series: Routledge advances in management and business studies: 82.Publisher: New York, NY : Routledge, 2019Description: xiii, 195 pages : ill. ; 26 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781138337275; 9781138337275; 1138337277.Subject(s): Marketing -- Moral and ethical aspects | Branding (Marketing) -- Moral and ethical aspects | Business ethicsDDC classification: 174.4 GRI
Contents:
Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud? / Ya'akov M. Bayer -- Twitter Me This: Fake News, Real Issues, and the Twitter Presidency / Thomas F. Brezenski -- Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture / Antonella Capriello and Rohail Hassan -- Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education / Robert J. Foran -- Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza / Hagai Gringarten -- Is Academe Cheapened by Branding Universities and Programs? / Larry Hubbell -- Ethical Branding, Homeowners Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard / Jeffrey Kleeger -- Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business / Dinesh Kumar and Punam Gupta -- Happy Brands and Ethical Implications / Wonkyong Beth Lee and Timothy Dewhirst -- Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World / Nellie Munin -- Jardine Matheson: Drugs, War, and Empire / Stan Neal -- Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry / Gurbir Singh and Abhishek Mishra.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 174.4 GRI (Browse shelf(Opens below)) Lost Checked out 30/03/2020 0082281
Total holds: 0

Includes bibliographical references and index.

Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud? / Ya'akov M. Bayer -- Twitter Me This: Fake News, Real Issues, and the Twitter Presidency / Thomas F. Brezenski -- Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture / Antonella Capriello and Rohail Hassan -- Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education / Robert J. Foran -- Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza / Hagai Gringarten -- Is Academe Cheapened by Branding Universities and Programs? / Larry Hubbell -- Ethical Branding, Homeowners Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard / Jeffrey Kleeger -- Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business / Dinesh Kumar and Punam Gupta -- Happy Brands and Ethical Implications / Wonkyong Beth Lee and Timothy Dewhirst -- Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World / Nellie Munin -- Jardine Matheson: Drugs, War, and Empire / Stan Neal -- Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry / Gurbir Singh and Abhishek Mishra.

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