Strategic marketing planning /
By: Gilligan, Colin.
Contributor(s): Wilson, R. M. S. (Richard Malcolm Sano)
.
Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Edition: 2nd ed.Description: x, 552 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781856176170 (pbk.); 9781856176170:; 1856176177 (pbk.).Subject(s): Marketing -- Planning | Marketing -- ManagementDDC classification: 658.802 Summary: 'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 GIL (Browse shelf(Opens below)) | 1 | Available | 0078754 |
Previous ed.: 2003.
Includes bibliographical references (p. 519-535) and index.
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.