Experiential marketing : integrated theory & strategic application /
By: Leahy, Rose [author.].
Contributor(s): Fenton, Pio [author.] | Barry, Holly [author.].
Publisher: Los Angeles : SAGE, 2022Description: xii, 212 p. : ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781529742190; 9781529742183.Other title: Experiential marketing : integrated theory and strategic application [Parallel title].Subject(s): Branding (Marketing) | Target marketing | Relationship marketing | Marketing
DDC classification: 658.827 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.827 LEA (Browse shelf(Opens below)) | 1 | Available | 0083914 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.827 LEA (Browse shelf(Opens below)) | 2 | Available | 0083916 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 LEA (Browse shelf(Opens below)) | 3 | Available | 0083915 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 LEA (Browse shelf(Opens below)) | 4 | Lost Checked out | 15/08/2022 | 0083913 |
Chapter 1: The Experiential Marketing Environment<br/>Chapter 2: Origins of Experiential Marketing<br/>Chapter 3: The Experiential Concept<br/>Chapter 4: Experiences and Relationship Marketing<br/>Chapter 5: Brand Management & Experiential Marketing<br/>Chapter 6: Experiential Marketing & Digital Marketing<br/>Chapter 7: Experiential Marketing Implementation Model<br/>Chapter 8: Integrating Experiential Marketing with the Communications Strategy<br/>Chapter 9: Budgeting for Experiential Marketing<br/>Chapter 10: Measuring the Return of Experiential Marketing<br/>Chapter 11: Critical Success Factors for Experiential Marketing<br/>Chapter 12: Experiential Marketing for the 21st Century<br/>