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Service design for business : a practical guide to optimizing the customer experience /

By: Reason, Ben, 1972- [author.].
Contributor(s): Løvlie, Lavrans, 1969- [author.] | Flu, Melvin Brand, 1966- [author.].
Publisher: Hoboken, N.J. : Wiley, 2016Description: xi, 189 pages : illustrations ; 26 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781118988923; 9781118988923:; 1118988922.Other title: A practical guide to optimizing the customer experience : Service design for business.Subject(s): Customer services | Consumer satisfaction | Design | Customer relationsDDC classification: 658.812 REA
Contents:
Why service design -- Foundations : Three critical factors in service design -- The customer story : Understanding customers better provides the basis for customer-driven service improvement and innovation -- Business impact : Designing a service around customers' needs provides a new way to address age-old business challenges -- Organizational challenge : Using customer centricity to move your organization forward -- Tools.
Summary: 'Service Design for Business' helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately.
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Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library 658.812 REA (Browse shelf(Opens below)) Available 0062864
Total holds: 0

Includes index.

Why service design -- Foundations : Three critical factors in service design -- The customer story : Understanding customers better provides the basis for customer-driven service improvement and innovation -- Business impact : Designing a service around customers' needs provides a new way to address age-old business challenges -- Organizational challenge : Using customer centricity to move your organization forward -- Tools.

'Service Design for Business' helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately.

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