Retail marketing and branding : a definitive guide to maximizing ROI /
By: Perrey, Jesko.
Contributor(s): Spillecke, Dennis.
Publisher: Chichester, West Sussex : Wiley, c2011Description: xviii, 300 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470979662; 9780470979662:; 0470979666.Subject(s): Branding (Marketing)
| Rate of return | Brand name products | Retail trade | Marketing -- Cost effectiveness | Marketing -- ManagementDDC classification: 658.87 Summary: Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360 communication.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.87 PER (Browse shelf(Opens below)) | 1 | Available | 0075049 |
"Perspectives on consumer industries & retail"--Book jacket.
Includes index.
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360 communication.