An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study /
By: McGurrin, Christopher.
Contributor(s): McGuinn, Catherine, Dr.
Series: Master of Business Studies, 2012; M. B. S., 2012.Publisher: 2012Description: p.Subject(s): Relationship marketing
| Customer relations | SecuritiesDissertation note: Thesis (M. B. S. - research) -- Institute of Technology, Sligo, Sligo, 2012
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Library Use Only
|
ATU Sligo Yeats Library Research Collection | 1 | Not for loan | M027690 |
Total holds: 0
Thesis (M. B. S. - research) -- Institute of Technology, Sligo, Sligo, 2012