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Social media in sport marketing /

By: Newman, Timothy, 1968-.
Contributor(s): Peck, Jason Frederick.
Publisher: London : Routledge , 2017Description: xiv, 202 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1138078166; 9781138078161.Subject(s): Mass media and sports | Social media | Social marketing | SportsDDC classification: 338.47796
Contents:
Preface -- About the authors -- Introduction to social media -- Introduction to principles of sport communication, marketing and social media -- Social networks and real-time platforms -- Blogging -- Photos, video and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program.
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Includes bibliographic references and index.

Preface -- About the authors -- Introduction to social media -- Introduction to principles of sport communication, marketing and social media -- Social networks and real-time platforms -- Blogging -- Photos, video and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program.

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