Marketing across cultures /
By: Usunier, Jean-Claude.
Contributor(s): Lee, Julie Anne.
Publisher: Harlow : Financial Times Prentice Hall, 2009Edition: 5th ed.Description: xvi, 479 p. ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273713913 (pbk.); 9780273713913:; 0273713914 (pbk.).Subject(s): Export marketing -- Social aspects | Intercultural communication![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.84 USU (Browse shelf(Opens below)) | 1 | Available | 0077135 |
Total holds: 0
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658.84 TRE E-commerce strategies / | 658.84 TUR Introduction to e-commerce / | 658.84 TUR Introduction to e-commerce / | 658.84 USU Marketing across cultures / | 658.84 WEI Place to space : migrating to ebusiness models / | 658.848 International marketing and export management / | 658.848 International marketing / |
Includes bibliographical references and index.
'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.