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		No cover image available Evaluating the use of social marketing as a tool to affect people's attitudes towards water safety, in particular for the use of the Land PAWS programme in Irish national schools / by Foden, Oisín McCaffrey, Patricia [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available Are women stereotyped in adverts on Irish television channels & do Irish women feel the current adverts represent them? / by Curran, Barbara Sparks, Christopher [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available An exploratory study of the use of social media marketing in the pay TV industry in Ireland / by Doyle, Bernadette Larkin, Cristina [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available What makes them click? : An investigation into the elements of email marketing and their effect on consumer interaction with email campaigns, focused specifically on female consumers within the fashion industry / by Moyles, Michelle Kelly, Alan [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers / by Sleater, Vanessa [author] Real Espinosa, Juan Manuel [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available Developing a toolkit to create iconic brand status in the Irish market / by Mitchell, Ellen Moran, Carol [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall

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