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Understanding public relations : [electronic book] : theory, culture and society / by Publisher: London ; Thousand Oaks, California : SAGE Publications Ltd., [2018]
Online access:
Availability: Not available: ATU Sligo Yeats Library: Available Online (1).

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Paid attention : innovative advertising for a digital world / by
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 YAK.

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Marketing communications / by
Publication details: Abingdon, Oxon ; New York, N.Y. : Routledge, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 EAG.

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Google advertising fundamentals exam prep guide for AdWords certification / by
Edition: 2016 edition.
Publication details: U. S. : Keith Penn, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1440285 PEN.

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Advertising : strategy, creativity and media / by
Publication details: Harlow : Pearson Education, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 FIL.

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Advertising, promotion and other aspects of integrated marketing communications / by
Edition: 9th ed., int. ed.
Publication details: Mason, Ohio : Andover : South-Western ; Cengage Learning, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.82 SHI.
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How cool brands stay hot : branding to generation Y / by
Edition: 2nd ed.
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 BER.

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Breakthrough nonprofit branding : seven principles for power extraordinary results / by Series:
Publication details: Hoboken, New Jersey, U.S.A. : Wiley, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 DAW.

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The daily you : how the new advertising industry is defining your identity and your worth / by
Publication details: New Haven, CT. : Yale University Press, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 TUR.

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The impact of celebrity endorsement on the purchasing behaviour of women between the ages of 18 and 60 in the West of Ireland / by Series: Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009 | Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009
Publication details: 2009
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

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Sport, beer, and gender : promotional culture and contemporary social life / by Series: Popular culture & everyday life ; v. 17.
Publication details: New York : Peter Lang, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 306.483081 WEN.

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Coca-globalization : following soft drinks from New York to New Guinea / by
Publication details: New York : Palgrave Macmillan, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 338.88 FOS.

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Marketing communications : a European perspective / by
Edition: 3rd edition.
Publication details: harlow, Essex, England : Prentice Hall, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802094 PEL.

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Marketing communications / by
Publication details: London : Thomson Learning, 2007
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

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Advertising vs. marketing : the ethical challenge / by
Publication details: Boca Raton, Florida : Dissertation.com, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 174.4 KEL.

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Public relations : a practical approach / by
Publication details: Dublin : Gill & Macmillan, 2003
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 659.209417 GUN, ...

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Integrated advertising, promotion, and marketing communications / by
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Other title:
  • Integrated advertising, promotion & marketing communications
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 CLO.

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Marketing communications / by
Publication details: New York : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.802 PEL, ...

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Positioning : the battle for your mind / by
Publication details: New York ; Toronto : McGraw-Hill, c2001
Other title:
  • Battle for your mind
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 RIE.

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Advertising : principles & practice / by
Edition: 4th ed. / International ed.
Publication details: London : Prentice-Hall International, c1998
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1.

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Selling / by Series: Frameworks
Edition: 5th ed.
Publication details: London ; Washington, D.C. : Pearson, 1998
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.81 ALL.

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Introduction to advertising and promotion : an integrated marketing communications perspective by
Edition: 2nd ed.
Publication details: Irwin 1993
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1.

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How to promote, publicize, and advertise your growing business : getting the word out without spending a fortune / by
Publication details: New York : Wiley, c1992
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1.

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How to be your own advertising agency / by
Publication details: New York : McGraw-Hill, c1981
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 659.1.

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Advertising / by
Publication details: New York : Alexander Hamilton Institute, 1972
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 659.

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