ATU Sligo /ATU St Angela's

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Brands : interdisciplinary perspectives / by Series: Routledge interpretive marketing research
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 SCH.

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The luxury strategy : break the rules of marketing to build luxury brands / by
Edition: 2nd ed.
Publication details: Philadelphia, PA : Kogan Page, 2012, (2015)
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 KAP.

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Strategic brand management / by
Edition: 2nd ed.
Publication details: Oxford : Oxford University Press, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 ROS.

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / by
Edition: 3rd ed.
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 DEC. Not available: ATU Sligo Yeats Library: Lost (1).

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Creating powerful brands / by
Edition: 4th ed.
Publication details: Oxford : Butterworth-Heinemann, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.827 DEC, ...

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The luxury strategy : break the rules of marketing to build luxury brands / by
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Withdrawn 658.8 KAP, ...

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Brand failures : the truth about the 100 biggest branding mistakes of all time / by
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 HAI.

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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / by
Publication details: New York : AMACOM, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 MAT.

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The power of retail branding / by
Publication details: Houston, Tx. : HDI, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 WIN.

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Brand management : a theoretical and practical approach / by
Publication details: Harlow : Financial Times Prentice Hall, 2003
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 RIE.

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Creating powerful brands / by
Edition: 3rd ed.
Publication details: Oxford : Elsevier, 2003
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.827 DEC, ...

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Creating breakthrough products : innovation from product planning to program approval / by Series: Financial Times Prentice Hall books
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, 2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.575 CAG.

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Advanced quality planning : a commonsense guide to AQP and APQP / by
Publication details: Portland, Or. : Productivity, 2001
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.4013 STA.

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The toolbox for the mind : finding and implementing creative solutions in the workplace / by
Publication details: Milwaukee, WI : ASQ Quality Press, c1999
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 153.43.

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The team-based product development guidebook. by
Publication details: Milwaukee, Wis. : London : ASQ Quality ; McGraw-Hill, 1999
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.575 REI.

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Managing the design factory : a product developer's toolkit / by
Publication details: New York : Free Press, 1997
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.575 REI.

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Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism / by
Publication details: New York, N.Y. : HarperBusiness, 1992
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.8 KAW.

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Innovation and new product marketing / by
Publication details: London : Croom Helm, c1977
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.83.

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Product policy and management / by Series: Macmillan studies in marketing management
Publication details: London : Macmillan, 1976
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.503.

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An introduction to product planning and reliability management by
Publication details: London : Cassell, 1967
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.57 CHO.

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