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Designing brand identity : an essential guide for the whole branding team / by
Edition: 4th ed.
Publication details: Hoboken, NJ : Wiley, 2013
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

Differentiate or die : survival in our era of killer competition / by
Edition: 2nd ed.
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 TRO.

Gimme! : the human nature of successful marketing / by
Publication details: Chichester : Wiley, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.8 HAL.

Brand new justice : how branding places and products can help the developing world / by
Edition: Rev. ed.
Publication details: Amsterdam : Elsevier Butterworth Heinemann, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 ANH.

Designing brand identity : a complete guide to creating, building, and maintaining strong brands / by
Publication details: Hoboken, NJ : John Wiley, c2003
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 WHE.

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