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		Brands : interdisciplinary perspectives / by Schroeder, Jonathan E, 1962- Series: Routledge interpretive marketing research Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2015 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 SCH. Place hold Place recall
		The new strategic brand management : advanced insights and strategic thinking / by Kapferer, Jean-Noël Edition: 5th ed. Publication details: London : Kogan Page, 2012 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8343 KAP. Place hold Place recall
		Retail marketing and branding : a definitive guide to maximizing ROI / by Perrey, Jesko Spillecke, Dennis Publication details: Chichester, West Sussex : Wiley, c2011 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.87 PER. Place hold Place recall
		Competitive success : how branding adds value / by Davis, John Publication details: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010 Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.827 DAV, ... Place hold Place recall
		How brands grow : what marketers don't know / by Sharp, Byron Publication details: South Melbourne, Vic. : Oxford University Press, 2010 Availability: Not available: ATU Sligo Yeats Library: Lost (1). Place recall
		Brand portfolio strategy : the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations / by Petkosko, Kristijan Rego, Lopo Leotte do Publication details: Saarbruecken, Germany : VDM Verlag Dr. Mueller Aktiengesellschaft, 2008 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 PET. Place hold Place recall
		Gimme! : the human nature of successful marketing / by Hallward, John, 1961- Publication details: Chichester : Wiley, c2007 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.8 HAL. Place hold Place recall
		How to be a master planner : Stephen King's timeless works on brands and communication / by King, Stephen, 1931- Lannon, Judie Baskin, Merry Publication details: Hoboken, N.J. : Wiley, 2007 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 KIN. Place hold Place recall
		Kellogg on branding : the marketing faculty of the Kellogg School of Management / by Tybout, Alice M Calkins, Tim Kellogg School of Management Publication details: Hoboken, N.J. : Wiley, 2005 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 TYB. Place hold Place recall
		Designing brand identity : a complete guide to creating, building, and maintaining strong brands / by Wheeler, Alina Publication details: Hoboken, NJ : John Wiley, c2003 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 WHE. Place hold Place recall
		Brand management : a theoretical and practical approach / by Riezebos, H. J, 1960- Kist, Bas Kootstra, Gert Publication details: Harlow : Financial Times Prentice Hall, 2003 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 RIE. Place hold Place recall
		Creating powerful brands / by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Publication details: Oxford : Elsevier, 2003 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.827 DEC, ... Place hold Place recall
		Brand leadership / by Aaker, David A Joachimsthaler, Erich, 1956- Publication details: New York : Free Press, 2000 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 AAK. Place hold Place recall
		Competitive branding : winning in the market place with value-added brands / by Nilson, Torsten H, 1949- Publication details: New York : John Wiley, c1998 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 NIL. Place hold Place recall

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