ATU Sligo /ATU St Angela's

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Experiential Marketing : [electronic book] : case studies in Customer Experience / by
Publication details: Milton : Taylor & Francis Group, 2021
Online access:
Availability: Not available: ATU Sligo Yeats Library: Available Online (1).

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Customer awareness of social responsibility as practiced in Lidl : a comparative study of Ireland and Romania / by Series: Master of Science in Marketing, 2016 | M. Sc. in Marketing, 2016
Publication details: 2016
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2016
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

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When digital becomes human : the transformation of customer relationships / by Language: English Original language: Dutch
Publication details: Philadelphia, PA : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 VAN.

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Valuable content marketing : how to make quality content your key to success / by
Edition: Second edition.
Publication details: London : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 JEF.

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Customer innovation : customer-centric strategy for enduring growth / by
Publication details: London ; Philadelphia : Kogan Page, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 DEB.

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Fundamentals of selling : customers for life through service / by
Edition: Thirteenth edition.
Publication details: New York : McGraw-Hill/Irwin, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.85 FUT, ...

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An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study / by Series: Master of Business Studies, 2012 | M. B. S., 2012 | M. B. S., 2012 | Master of Business Studies, 2012
Publication details: 2012
Dissertation note: Thesis (M. B. S. - research) -- Institute of Technology, Sligo, Sligo, 2012
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

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The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world / by
Edition: Rev. and expanded ed.
Publication details: Boston, Mass. : Harvard Business Press, c2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 REI.

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Relationship marketing : a consumer experience approach / by Series: Advanced marketing series
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 BAR.

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24 brand mantras : finding a place in the minds and hearts of consumers / by
Edition: 2nd ed.
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 KAP.

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The DNA of customer experience : how emotions drive value / by
Edition: 1. publ., [repr.].
Publication details: Basingstoke : Palgrave Macmillan, 2009
Availability: No items available.

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Operational excellence : using lean six sigma to translate customer value through global supply chains / by Series: Series on resource management
Publication details: New York : Auerbach Publications, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.503 MAR.

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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / by
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 KNA.

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Customer care excellence : how to create an effective customer focus / by
Edition: 5th ed.
Publication details: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 COO.

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Inside the customer universe : how to build unique customer insight for profitable growth and market leadership / by
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8343 AND.

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The satisfied customer : winners and losers in the battle for buyer preference / by
Publication details: New York : Palgrave Macmillan, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8343 FOR.

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Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / by
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8343 JAF.

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The DNA of customer experience : how emotions drive value / by
Publication details: Basingstoke : Palgrave Macmillan, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 SHA.

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Care packages for your customers : an idea a week to enhance customer service / by
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 GLA.

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Rethinking sales management : a strategic guide for practitioners / by
Publication details: Hoboken, N.J : John Wiley, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.81 ROG.

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Trust-based selling : using customer focus and collaboration to build long-term relationships / by
Publication details: New York : McGraw-Hill, 2006
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.85 GRE.

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Building great customer experiences / by Series: Beyond philosophy
Publication details: Basingstoke, Hampshire, UK : Palgrave Macmillan, 2002, (2012)
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.812 SHA, ...

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Managing the customer experience : turn customers into advocates / by
Publication details: London : Financial Times Prentice Hall, 2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 SMI.

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Human relations in business : developing interpersonal and leadership skills / by
Publication details: Australia ; Belmont, CA : Wadsworth, c2001
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.3145 AAM. Not available: ATU Sligo Yeats Library: Lost (1).

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Superior customer service : the prompt approach to success / by
Publication details: Dublin : Oak Tree, 1999
Availability: Items available for loan: ATU Sligo Yeats Library (6)Location, call number: Main Lending Collection 658.812 QUI, ...

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Services marketing : a European perspective. by
Edition: [New ed.] / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis.
Publication details: London : Prentice Hall Europe, c1999
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.802 LOV, ...

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Customer orientation and market action / by
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.812 JOH.

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Relationship marketing : strategy and implementation text and cases by
Publication details: Butterworth-Heinemann 1997
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812.

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Effective marketing communications : a skills and activity-based approach / by Series: Effective management (Oxford, England)
Publication details: Oxford, UK ; Cambridge, Mass. : Blackwell Business, 1995
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802.

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The Customer service planner / by Series: Marketing series (London, England). Prctitioner.
Publication details: Oxford ; Boston : Butterworth-Heinemann, c1993
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.001.

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A Practical guide to customer relations. by
Publication details: Dublin : CERT, [1987?]
Availability: Items available for loan: ATU St Angela's McKeown Library (3)Location, call number: Main Lending Collection 658.812 CUS, ... Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

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How to handle customer complaints : a company guide to customer relations and consumer rights / by
Publication details: Epping, Essex : Gower Press, 1975
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.834.

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