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The gold standard : giving your customers what they didn't know they wanted / by Publisher: New York : HarperCollins, 2021
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.812 COW, ...

Experiential Marketing : [electronic book] : case studies in Customer Experience / by
Publication details: Milton : Taylor & Francis Group, 2021
Online access:
Availability: Not available: ATU Sligo Yeats Library: Available Online (1).

The gold standard : [electronic book] : giving your customers what they didn't know they wanted / by
Publication details: Nashville : HarperCollins Leadership, 2021
Online access:
Availability: Not available: ATU Sligo Yeats Library: Available Online (1).

The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists / by
Edition: Updated new edition.
Publisher: Shippensburg, PA : Sound Wisdom, 2020
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.812 HYK, ... Not available: ATU Sligo Yeats Library: Lost (1).

#SalesTruth : Debunk the myths. Apply powerful principles. Win more new sales / by
Publication details: New York : HarperCollins Leadership, 2019
Other title:
  • Sales truth
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.85 WEI.

User research : a practical guide to designing better products and services / by Publisher: London : KoganPage, 2018
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.834 MAR.

Customer awareness of social responsibility as practiced in Lidl : a comparative study of Ireland and Romania / by Series: Master of Science in Marketing, 2016 | M. Sc. in Marketing, 2016
Publication details: 2016
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2016
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Service design for business : a practical guide to optimizing the customer experience / by Publisher: Hoboken, N.J. : Wiley, 2016
Other title:
  • A practical guide to optimizing the customer experience : Service design for business
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: 658.812 REA.

On purpose : delivering a branded customer experience people love / by
Publication details: London : Kogan Page Ltd, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 SMI.

When digital becomes human : the transformation of customer relationships / by Language: English Original language: Dutch
Publication details: Philadelphia, PA : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 VAN.

Valuable content marketing : how to make quality content your key to success / by
Edition: Second edition.
Publication details: London : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 JEF.

Humanizing big data : marketing at the meeting of data, social science and consumer insight / by
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8340285 STR.

5 star service : how to deliver exceptional customer service / by
Edition: Third edition.
Publication details: Harlow, UK : Pearson Education Limited , 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 HEP.

Customer innovation : customer-centric strategy for enduring growth / by
Publication details: London ; Philadelphia : Kogan Page, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 DEB.

Fundamentals of selling : customers for life through service / by
Edition: Thirteenth edition.
Publication details: New York : McGraw-Hill/Irwin, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.85 FUT, ...

The ten principles behind great customer experiences / by Series: Financial Times series
Publication details: Harlow : Pearson, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 WAT.

Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation / by
Publication details: Chichester : John Wiley & Sons, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 BLU.

The challenger sale : how to take control of the customer conversation / by
Publication details: London : Portfolio Penguin, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.85 DIX.

An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study / by Series: Master of Business Studies, 2012 | M. B. S., 2012 | M. B. S., 2012 | Master of Business Studies, 2012
Publication details: 2012
Dissertation note: Thesis (M. B. S. - research) -- Institute of Technology, Sligo, Sligo, 2012
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

An analysis of CRM and E-CRM strategies in small to medium businesses in Ireland / by Series: Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012 | Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012
Publication details: 2012
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2012
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Customer relationship management : concept, strategy, and tools / by Series: Springer texts in business and economics
Edition: 2nd ed.
Publication details: London : Springer, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 KUM.

Customer service in Ireland / by
Edition: 3rd ed.
Publication details: Dublin : Gill & Macmillan, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.81209415 TWO. Not available: ATU Sligo Yeats Library: Lost (1).

The customer experience revolution : how companies like Apple, Amazon, and Starbucks have changed business forever / by
Publication details: St. Johnsbury, Vermont : Brigantine Media, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 BEA.

The role of customer centricity in medical device innovation : an Irish perspective / by Series: Master of Science in Marketing, 2011 | M. Sc. in Marketing, 2011 | Master of Science in Marketing, 2011 | M. Sc. in Marketing, 2011
Publication details: 2011
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2011
Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). ATU Sligo Yeats Library: Not for loan (1).

The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world / by
Edition: Rev. and expanded ed.
Publication details: Boston, Mass. : Harvard Business Press, c2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 REI.

Managing customer relationships : a strategic framework / by
Edition: 2nd ed.
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

Relationship marketing : a consumer experience approach / by Series: Advanced marketing series
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 BAR.

The technological advance in CRM and the impact on customer loyalty : a comparative study between Irish and German consumers / by Series: Master of Science in Marketing, 2010 | M. Sc. in Marketing, 2010 | M. Sc. in Marketing, 2010 | Master of Science in Marketing, 2010
Publication details: 2010
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, 2010
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Marketing the Irish hotel industry in an economic downturn : an exploration into the rejuvenation of the Sligo hotel industry through customer innovation / by Series: Master of Science in Marketing, 2010 | M. Sc. in Marketing, 2010 | Master of Science in Marketing, 2010 | M. Sc. in Marketing, 2010
Publication details: 2010
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2010
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

The practice of customer experience management in bars in Mayo and Sligo / by Series: Master of Science in Marketing, 2010 | M. Sc. in Marketing, 2010 | Master of Science in Marketing, 2010 | M. Sc. in Marketing, 2010
Publication details: 2010
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2010
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Customer experience : future trends and insights / by
Publication details: Houndmills, Basingstoke Hampshire ; New York : Palgrave Macmillan, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 SHA.

How to deliver exceptional customer service : 5 star service / by
Edition: 2nd ed.
Publication details: Harlow, England : New York, NY : Prentice Hall Business, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.812 HEP, ...

Speak out: Safefood information pack. by
Publication details: Dublin : Safefood, 2010
Availability: Items available for reference: ATU St Angela's McKeown Library : Not for loan (1)Location, call number: Desk Reference 658.812 SPE.

24 brand mantras : finding a place in the minds and hearts of consumers / by
Edition: 2nd ed.
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 KAP.

The DNA of customer experience : how emotions drive value / by
Edition: 1. publ., [repr.].
Publication details: Basingstoke : Palgrave Macmillan, 2009
Availability: No items available.

Perspectives on increasing sales / by
Publication details: Boston, MA : Course Technology, c2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.85 MIL.

The practice of customer relationship management (CRM) in five small enterprises in Co. Leitrim / by Series: Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009 | Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009
Publication details: 2009
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Strategic customer management : strategizing the sales organization / by
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 PIE.

Operational excellence : using lean six sigma to translate customer value through global supply chains / by Series: Series on resource management
Publication details: New York : Auerbach Publications, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.503 MAR.

The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / by
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 KNA.

Customer care excellence : how to create an effective customer focus / by
Edition: 5th ed.
Publication details: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 COO.

Inside the customer universe : how to build unique customer insight for profitable growth and market leadership / by
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8343 AND.

Maximizing your sales with Salesforce.com / by
Publication details: Boston, MA : Course Technology, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 KAC.

The satisfied customer : winners and losers in the battle for buyer preference / by
Publication details: New York : Palgrave Macmillan, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8343 FOR.

Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / by
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8343 JAF.

The DNA of customer experience : how emotions drive value / by
Publication details: Basingstoke : Palgrave Macmillan, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 SHA.

Customer service in Ireland / by
Edition: 2nd ed.
Publication details: Dublin : Gill and Macmillan, c2007
Availability: Not available: ATU Sligo Yeats Library: Lost (2).

Care packages for your customers : an idea a week to enhance customer service / by
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 GLA.

Rethinking sales management : a strategic guide for practitioners / by
Publication details: Hoboken, N.J : John Wiley, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.81 ROG.

Converting customer value : from retention to profit / by
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2006
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 MUR.

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