ATU Sligo /ATU St Angela's

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Brands : interdisciplinary perspectives / by Series: Routledge interpretive marketing research
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 SCH.

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What is a 21st century brand? : new thinking from the next generation of advertising leaders / by
Publication details: London : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 KEN.

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Designing brand identity : an essential guide for the whole branding team / by
Edition: 4th ed.
Publication details: Hoboken, NJ : Wiley, 2013
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

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Retail marketing and branding : a definitive guide to maximizing ROI / by
Publication details: Chichester, West Sussex : Wiley, c2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.87 PER.

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / by
Edition: 3rd ed.
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 DEC. Not available: ATU Sligo Yeats Library: Lost (1).

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Competitive success : how branding adds value / by
Publication details: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.827 DAV, ...

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Creating powerful brands / by
Edition: 4th ed.
Publication details: Oxford : Butterworth-Heinemann, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.827 DEC, ...

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24 brand mantras : finding a place in the minds and hearts of consumers / by
Edition: 2nd ed.
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 KAP.

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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / by
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 KNA.

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Differentiate or die : survival in our era of killer competition / by
Edition: 2nd ed.
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 TRO.

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Brand portfolio strategy : the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations / by
Publication details: Saarbruecken, Germany : VDM Verlag Dr. Mueller Aktiengesellschaft, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 PET.

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How to be a master planner : Stephen King's timeless works on brands and communication / by
Publication details: Hoboken, N.J. : Wiley, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 KIN.

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Brand failures : the truth about the 100 biggest branding mistakes of all time / by
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 HAI.

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Brand new justice : how branding places and products can help the developing world / by
Edition: Rev. ed.
Publication details: Amsterdam : Elsevier Butterworth Heinemann, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 ANH.

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Beyond branding : how the new values of transparency and integrity are changing the world of brands / by
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 IND.

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Kellogg on branding : the marketing faculty of the Kellogg School of Management / by
Publication details: Hoboken, N.J. : Wiley, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 TYB.

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Creating powerful brands / by
Edition: 3rd ed.
Publication details: Oxford : Elsevier, 2003
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.827 DEC, ...

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How brands become icons : the principles of cultural branding / by Language: English, Undetermined
Publication details: Boston, Ma. : Harvard Business School Press, 2004
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 HOL.

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Brand. new / by
Publication details: London : V & A, 2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.827 PAU.

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What makes winning brands different? : the hidden method behind the world's most successful brands / by Language: English Original language: German
Publication details: Chichester ; New York : Wiley, c2000
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 BUC.

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