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Diners, Dudes and Diets: How Gender and Power Collide in Food Media and Culture. by
Publication details: Chapel Hill : University of North Carolina Press, 2020
Availability: Items available for loan: ATU St Angela's McKeown Library (1)Location, call number: Main Lending Collection 659.196413 CON.

Diners, Dudes and Diets: How Gender and Power Collide in Food Media and Culture. by
Publication details: Chapel Hill : University of North Carolina Press, 2020
Availability: No items available.

Alchemy: The Surprising Power of Ideas That Don't Make Sense / by
Publication details: London : W. H. Allen, 2019
Other title:
  • Thing Which Has No Name
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1019 SUT.

Marketing communications : a European perspective / by
Edition: 6th edition.
Publisher: Harlow : Pearson, 2018
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.802 DEP, ...

Understanding public relations : [electronic book] : theory, culture and society / by Publisher: London ; Thousand Oaks, California : SAGE Publications Ltd., [2018]
Online access:
Availability: Not available: ATU Sligo Yeats Library: Available Online (1).

Advertising, promotion, and other aspects of integrated marketing communications / by
Edition: 10th edition.
Publisher: Boston, MA : Cengage Learning, [2018]
Other title:
  • Integrated marketing communications
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.802 AND, ...

Social media marketing : a strategic approach / by
Edition: Second edition.
Publisher: Australia ; Boston, MA : Cengage Learning, 2017
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.872 BAR, ...

Are women stereotyped in adverts on Irish television channels & do Irish women feel the current adverts represent them? / by Series: Master of Science in Marketing, 2017 | M. Sc. in Marketing, 2017 | Master of Science in Marketing, 2017 | M. Sc. in Marketing, 2017
Publication details: 2017
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017
Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1).

Native advertising : the essential guide / by Publisher: London : Kogan Page, 2017
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 LOV.

Facebook marketing : the essential guide for Irish organisations / by
Publication details: Dublin, The Liffey Press, 2017
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.872 MCD, ...

The best digital marketing campaigns in the world II / by
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2014, (2015)
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 RYA.

On purpose : delivering a branded customer experience people love / by
Publication details: London : Kogan Page Ltd, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 SMI.

What is a 21st century brand? : new thinking from the next generation of advertising leaders / by
Publication details: London : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 KEN.

Paid attention : innovative advertising for a digital world / by
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 YAK.

Persuasive copywriting : using psychology to influence, engage and sell / by
Publication details: London ; Philadelphia : Kogan Page Limited, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.132 MAS.

Humanizing big data : marketing at the meeting of data, social science and consumer insight / by
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8340285 STR.

Marketing communications / by
Publication details: Abingdon, Oxon ; New York, N.Y. : Routledge, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 EAG.

Google advertising fundamentals exam prep guide for AdWords certification / by
Edition: 2016 edition.
Publication details: U. S. : Keith Penn, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1440285 PEN.

Quick win social media marketing : answers to your top 100 social media marketing questions / by Series: Quick win
Publication details: Cork : Oak Tree Press, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 659.872 HAN, ...

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising / by
Publication details: London ; Philadelphia : Kogan Page, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 ROW.

Brand mascots : and other marketing animals / by
Publication details: London : New York : Routledge, Taylor & Francis Group, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.827 BRO, ...

Social media marketing / by Series:
Edition: 1st edition, Pearson new international edition.
Publication details: Harlow, Essex, England : Pearson, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 TUT.

Advertising : strategy, creativity and media / by
Publication details: Harlow : Pearson Education, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 FIL.

Advertising, promotion and other aspects of integrated marketing communications / by
Edition: 9th ed., int. ed.
Publication details: Mason, Ohio : Andover : South-Western ; Cengage Learning, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.82 SHI.
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How cool brands stay hot : branding to generation Y / by
Edition: 2nd ed.
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 BER.

Adland : a global history of advertising / by
Edition: Second edition.
Publication details: London ; Philadelphia, PA : Kogan Page, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.109 TUN.

Designing brand identity : an essential guide for the whole branding team / by
Edition: 4th ed.
Publication details: Hoboken, NJ : Wiley, 2013
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

An introduction to visual research methods in tourism / by Series: Contemporary geographies of leisure, tourism, and mobility ; 9.
Publication details: Abingdon, Oxon ; New York : Routledge, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 338.4791 RAK.

Fashion brands : branding style from Armani to Zara / by
Edition: 3rd ed.
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 746.920688 TUN.

New vocabularies, old ideas : culture, Irishness and the advertising industry / by Series: Reimagining Ireland ; v. 22.
Publication details: Bern : Peter Lang, c2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.109417 OBO.

The material child : growing up in consumer culture / by
Publication details: Cambridge : Polity, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 306.3083 BUC.

Breakthrough nonprofit branding : seven principles for power extraordinary results / by Series:
Publication details: Hoboken, New Jersey, U.S.A. : Wiley, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 DAW.

The daily you : how the new advertising industry is defining your identity and your worth / by
Publication details: New Haven, CT. : Yale University Press, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 TUR.

The interplay of truth and deception : new agendas in communication / by Series: New agendas in communication
Publication details: New York : Routledge, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 177.3 MCG, ...

A film marketing action plan for film induced tourism destinations : using Yorkshire as a case study / by
Publication details: Saarbruecken, Germany : Lambert Academic Publishing, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 338.4791 OCO.

The art of British rock : 50 years of rock posters, flyers, and handbills / by
Edition: 1st Frances Lincoln ed.
Publication details: London : Frances Lincoln, 2010
Other title:
  • Art of British rock : fifty years of rock posters, flyers and handbills
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 741.67 EVA.

Creative strategies : idea management for marketing, advertising, media and design / by
Publication details: London ; New York : Thames & Hudson, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 741.609 PRI.

Marketing communications : a European perspective / by
Edition: 4th ed.
Publication details: Harlow ; Munich : FT/Prentice Hall, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 PEL.

Advertising media planning / by
Edition: 7th ed.
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.111 SIS.

Copywriting : successful writing for design, advertising and marketing / by
Publication details: London : Laurence King, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.132 SHA.

The impact of celebrity endorsement on the purchasing behaviour of women between the ages of 18 and 60 in the West of Ireland / by Series: Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009 | Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009
Publication details: 2009
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

Sport, beer, and gender : promotional culture and contemporary social life / by Series: Popular culture & everyday life ; v. 17.
Publication details: New York : Peter Lang, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 306.483081 WEN.

Differentiate or die : survival in our era of killer competition / by
Edition: 2nd ed.
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 TRO.

An investigation into the ethics of alcohol advertising to students of the Institute of Technology, Sligo / by Series: Master of Science in Marketing, 2008 | M. Sc. in Marketing, 2008 | Master of Science in Marketing, 2008 | M. Sc. in Marketing, 2008
Publication details: 2008
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2008
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Coca-globalization : following soft drinks from New York to New Guinea / by
Publication details: New York : Palgrave Macmillan, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 338.88 FOS.

Marketing communications : a European perspective / by
Edition: 3rd edition.
Publication details: harlow, Essex, England : Prentice Hall, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802094 PEL.

Gimme! : the human nature of successful marketing / by
Publication details: Chichester : Wiley, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.8 HAL.

How to be a master planner : Stephen King's timeless works on brands and communication / by
Publication details: Hoboken, N.J. : Wiley, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 KIN.

Marketing communications / by
Publication details: London : Thomson Learning, 2007
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

Advertising and satirical culture in the Romantic period / by Series: Cambridge studies in Romanticism ; 74.
Publication details: Cambridge : Cambridge University Press, 2007, (2011)
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 809 STR.

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