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		Experiential marketing : integrated theory & strategic application / by Leahy, Rose [author.] Fenton, Pio [author.] Barry, Holly [author.] Publisher: Los Angeles : SAGE, 2022 Other title: Experiential marketing : integrated theory and strategic application Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.827 LEA, ... Not available: ATU Sligo Yeats Library: Lost (1). Place hold Place recall
		Experiential Marketing : [electronic book] : case studies in Customer Experience / by Batat, Wided Publication details: Milton : Taylor & Francis Group, 2021 Online access: Access ebook here Availability: Not available: ATU Sligo Yeats Library: Available Online (1). Place recall
		Global marketing / by Hollensen, Svend [author.] Edition: 8th edition. Publisher: Harlow, England ; New York : Pearson, 2020 Availability: Not available: ATU Sligo Yeats Library: Ordered (2). Place hold Place recall
		Global Marketing : [electronic book] / by Green, Mark C Keegan, Warren J Edition: 10th ed., global edition Publication details: Harlow, United Kingdom : Pearson Education, Limited, 2020 Online access: Access ebook here Availability: Not available: ATU Sligo Yeats Library: Available Online (1). Place recall
		Digital analytics for marketing / by Sponder, Marshall [author.] Khan, Gohar F [author.] Publisher: New York, NY : Routledge, 2018 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8340285 SPO, ... Place hold Place recall
		Social media marketing : a strategic approach / by Barker, Melissa S [author.] Barker, Donald, 1953- [author.] Bormann, Nicholas F [author.] Roberts, Mary Lou [author.] Zahay, Debra L [author.] Edition: Second edition. Publisher: Australia ; Boston, MA : Cengage Learning, 2017 Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.872 BAR, ... Place hold Place recall
		The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by Scott, David Meerman Edition: Revised & updated 6th edition. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2017 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 SCO. Place hold Place recall
		Marketing research : an applied approach / by Malhotra, Naresh K Nunan, Daniel [author] Birks, David F [author] Edition: 5th edition. Publisher: New York : Pearson, 2017 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 MAL. Place hold Place recall
		No cover image available Evaluating the use of social marketing as a tool to affect people's attitudes towards water safety, in particular for the use of the Land PAWS programme in Irish national schools / by Foden, Oisín McCaffrey, Patricia [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available Are women stereotyped in adverts on Irish television channels & do Irish women feel the current adverts represent them? / by Curran, Barbara Sparks, Christopher [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available An analysis of medical device registration and market access in China / by Gullane, Elaine Barrow, Deirdre [supervisor] Series: Master of Science in Medical Technology and Regulatory Affairs, 2017 \| M. Sc. in Medical Technology and Regulatory Affairs, 2017 \| Master of Science in Medical Technology and Regulatory Affairs, 2017 \| M. Sc. in Medical Technology and Regulatory Affairs, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo; NUI, Galway, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available An exploratory study of the use of social media marketing in the pay TV industry in Ireland / by Doyle, Bernadette Larkin, Cristina [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available What makes them click? : An investigation into the elements of email marketing and their effect on consumer interaction with email campaigns, focused specifically on female consumers within the fashion industry / by Moyles, Michelle Kelly, Alan [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers / by Sleater, Vanessa [author] Real Espinosa, Juan Manuel [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		No cover image available Developing a toolkit to create iconic brand status in the Irish market / by Mitchell, Ellen Moran, Carol [supervisor] Series: Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 \| Master of Science in Marketing, 2017 \| M. Sc. in Marketing, 2017 Publication details: 2017 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		Global marketing / by Hollensen, Svend [author.] Edition: 7th edition. Publication details: Harlow : Pearson Education Limited, 2017 Availability: Not available: ATU Sligo Yeats Library: Lost (1). Place recall
		Marketing communications : a european perspective : [electronic book] / by De Pelsmacker, Patrick Prof [author.] Geuens, Maggie Prof [author.] Van Den Bergh, Joeri [author.] ProQuest [vendor] Edition: 6th edition. Publisher: Harlow, United Kingdom : Pearson, 2017 Online access: Access ebook here Availability: Not available: ATU Sligo Yeats Library: Available Online (1). Place recall
		Marketing communications : offline and online integration, engagement and analytics / by Smith, P. R. (Paul Russell), 1957- [author.] Zook, Ze [author.] Edition: Sixth edition. Publication details: London ; Philadelphia : KoganPage, 2016 Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.802 SMI, ... Not available: ATU Sligo Yeats Library: Lost (1). Place hold Place recall
		Principles of marketing / by Kotler, Philip Armstrong, Gary Edition: Sixteenth edition, global edition. Publication details: Harlow : Pearson Education, 2016 Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.8 KOT, ... Place hold Place recall
		No cover image available A case study approach to investigating the awareness, use and effectivenss of internal marketing within Connolly Motor Group / by McGoldrick, Emma Higgins, Ann Series: Master of Science in Marketing, 2016 \| M. Sc. in Marketing, 2016 Publication details: 2016 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2016 Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1). Place recall
		Principles of marketing : [electronic book] / by Kotler, Philip [author.] Armstrong, Gary [author.] EBSCO [vendor] Edition: 16th edition, (global edition). Publisher: Harlow, United Kingdom : Pearson, 2016 Online access: Access ebook here Availability: Not available: ATU Sligo Yeats Library: Available Online (1). Place recall
		Marketing analytics : a practical guide to real marketing science / by Grigsby, Mike Series: Marketing science series Publication details: London : Philadelphia : Kogan Page, 2015 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 GRI. Place hold Place recall
		Marketing communications / by Eagle, Lynne [author.] Publication details: Abingdon, Oxon ; New York, N.Y. : Routledge, 2015 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 EAG. Place hold Place recall
		The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by Scott, David Meerman [author.] Edition: Fifth edition. Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 SCO. Place hold Place recall
		Marketing : an introduction / by Armstrong, Gary (Gary M.) [author.] Kotler, Philip [author.] Edition: Twelfth edition, global edition. Publication details: Harlow, England : Pearson Education Limited, 2015 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 ARM. Place hold Place recall
		Boone & Kurtz Contemporary marketing / by Kurtz, David L Edition: 2015 update edition. Publication details: Australia : South-Western Cengage Learning, 2015 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 KUR. Place hold Place recall
		Marketing : an introduction / by Armstrong, Gary (Gary M.) Brennan, Ross, 1957- Harker, Michael Kotler, Philip Edition: Third [European] edition. Publication details: Harlow : Pearson Education Limited, 2015 Availability: Items available for loan: ATU Sligo Yeats Library (4)Location, call number: Main Lending Collection 658.8 ARM, ... Place hold Place recall
		Predictive marketing : easy ways every marketer can use customer analytics and big data / by Artun, Omer, 1969- Levin, Dominique, 1971- Publication details: Hoboken, New Jersey : Wiley, 2015 Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.8 ART, ... Place hold Place recall
		Marketing for hospitality and tourism / by Kotler, Philip Bowen, John (John T.), 1948- Makens, James C Edition: 6th ed., Pearson new international ed. Publication details: Harlow, Essex : Pearson, 2014 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 338.4791 KOT. Place hold Place recall
		Brand mascots : and other marketing animals / by Brown, Stephen, 1955 March 23- Ponsonby-McCabe, Sharon, 1973- Publication details: London : New York : Routledge, Taylor & Francis Group, 2014 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.827 BRO, ... Place hold Place recall
		Strategic integrated marketing communications / by Percy, Larry Edition: Second edition. Publication details: Abingdon, Oxon : Routledge, 2014 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 PER. Place hold Place recall
		Global marketing / by Hollensen, Svend Edition: Sixth edition. Publication details: Harlow, England : Pearson, 2014 Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.84 HOL, ... Place hold Place recall
		Fundamentals of selling : customers for life through service / by Futrell, Charles M Edition: Thirteenth edition. Publication details: New York : McGraw-Hill/Irwin, 2014 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.85 FUT, ... Place hold Place recall
		No cover image available In the acquisition of niche ethical brands by established corporate brands, what is the impact, if any, on consumer perceptions of the newly acquired brand and ethical consumerism? / by McDermott, Orla Higgins, Ann [supervisor] Series: M. Sc. in Marketing, 2014 \| Master of Science in Marketing, 2014 \| M. Sc. in Marketing, 2014 \| Master of Science in Marketing, 2014 Publication details: 2014 Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2014 Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1). Place recall
		International marketing / by Ghauri, Pervez N, 1948- [author.] Cateora, Philip R [author.] Edition: 4th edition. Publisher: New York : McGraw-Hill Higher Education, 2014 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.84 GHA. Place hold Place recall
		Nonprofit marketing : [tools and techniques] / by Fortenberry, John L., Jr Publication details: Burlington, MA : Jones & Bartlett Learning, c2013 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 FOR, ... Place hold Place recall
		Consumer behavior : buying, having, and being / by Solomon, Michael R Edition: 10th ed., Global ed. Publication details: Harlow : Pearson Education, 2013 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8342 SOL. Place hold Place recall
		Writing for the web / by Ashton, Robert Juby, Jessica Series: Teach yourself Publication details: London : Hodder & Stoughton, 2013 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.872 ASH, ... Place hold Place recall
		Marketing : real people, real decisions / by Solomon, Michael (Michael Ray) Marshall, Greg W Mitchell, Vincent W Edition: Second European edition. Publication details: Amsterdam ; Harlow : Pearson, 2013 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 SOL. Place hold Place recall
		How cool brands stay hot : branding to generation Y / by Bergh, Joeri Van den Behrer, Mattias Edition: 2nd ed. Publication details: London : Kogan Page, 2013 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 BER. Place hold Place recall
		Marketing communications : a European perspective / by Pelsmacker, Patrick de, 1957- [author.] Geuens, Maggie, 1969- [author.] Bergh, Joeri van den, 1971- [author.] Edition: Fifth edition. Publication details: Harlow, England : Pearson, 2013 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 PEL. Place hold Place recall
		Introduction to marketing / by McDaniel, Carl Lamb, Charles W Hair, Joseph F Edition: 12th ed., global ed. Publication details: Australia : South-Western/Cengage Learning, 2013 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 MCD. Place hold Place recall
		Marketing foundations / by Hult, G. Tomas M Pride, William M Ferrell, O. C Edition: 5th ed, int. ed. Publication details: Mason, Ohio : South-Western/Cengage Learning, 2013 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 HUL. Place hold Place recall
		Inside marketing : practices, ideologies, devices / by Zwick, Detlev Cayla, Julien Publication details: Oxford : Oxford University Press, 2012 Availability: Not available: ATU Sligo Yeats Library: Lost (1). Place recall
		Global marketing : a decision-oriented approach / by Hollensen, Svend Edition: 5th ed. Publication details: Harlow : Financial Times Prentice Hall, 2011 Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1)Location, call number: Reference Collection 658.84 HOL. Place recall
		Charity marketing : delivering income, campaigns and services / by Bruce, Ian (Ian W.) Edition: 4th ed. Publication details: London : ICSA Pub., 2011 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 361.76320688 BRU, ... Place hold Place recall
		Business-to-business marketing / by Brennan, Ross, 1957- Canning, Louise McDowell, Raymond Series: Advanced marketing series \| Advanced marketing series Edition: 2nd ed. Publication details: Los Angeles, Ca. : SAGE, 2011 Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.804 BRE, ... Place hold Place recall
		Marketing / by Linehan, Margaret Cadogan, Thérèse Series: Make that grade Edition: 4th ed. Publication details: Dublin : Gill & Macmillan, 2011 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 LIN, ... Place hold Place recall
		Marketing / by Baines, Paul, 1973- Fill, Chris Page, Kelly, 1974- Edition: 2nd ed. Publication details: Oxford : Oxford University Press, 2011 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 BAI. Place hold Place recall
		Marketing communications : integrating offline and online with social media / by Smith, Paul Russell, 1957- Zook, Ze Edition: 5th ed. Publication details: London : Kogan Page, 2011 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 SMI. Place hold Place recall

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Your search returned 187 results.