ATU Sligo /ATU St Angela's

go

Your search returned 44 results.

Not what you expected? Check for suggestions
Sort
Unhighlight Highlight
Select all Clear all
Select titles to:
Results
Experiential marketing : integrated theory & strategic application / by Publisher: Los Angeles : SAGE, 2022
Other title:
  • Experiential marketing : integrated theory and strategic application
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.827 LEA, ... Not available: ATU Sligo Yeats Library: Lost (1).

Place hold Place recall
Experiential marketing : case studies in customer experience / by Publisher: New York : Routledge, 2021
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 BAT. Not available: ATU Sligo Yeats Library: Lost (1).

Place hold Place recall
Ethical branding and marketing : cases and lessons / by Series: Routledge advances in management and business studies ; 82.Publisher: New York, NY : Routledge, 2019
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

Place recall
Brands : interdisciplinary perspectives / by Series: Routledge interpretive marketing research
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 SCH.

Place hold Place recall
On purpose : delivering a branded customer experience people love / by
Publication details: London : Kogan Page Ltd, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 SMI.

Place hold Place recall
Brand psychology : consumer perceptions, corporate reputations / by
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827019 GAB.

Place hold Place recall
What is a 21st century brand? : new thinking from the next generation of advertising leaders / by
Publication details: London : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 KEN.

Place hold Place recall
Paid attention : innovative advertising for a digital world / by
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 YAK.

Place hold Place recall
No cover image available
An exploratory study on establishing an Irish luxury fashion brand / by Series: Master of Science in Marketing, 2013 | M. Sc. in Marketing, 2013 | Master of Science in Marketing, 2013 | M. Sc. in Marketing, 2013
Publication details: 2013
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2013
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Place recall
How cool brands stay hot : branding to generation Y / by
Edition: 2nd ed.
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 BER.

Place hold Place recall
Designing brand identity : an essential guide for the whole branding team / by
Edition: 4th ed.
Publication details: Hoboken, NJ : Wiley, 2013
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

Place recall
No cover image available
An exploratory study of the use of brand stategy in the Irish Medical Technology Sector / by Series: Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012 | Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012
Publication details: 2012
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2012
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Place recall
No cover image available
An investigation into the impact of the current economic recession on "own-brands" in the Irish grocery retail sector / by Series: Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012 | Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012
Publication details: 2012
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2012
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Place recall
No cover image available
An investigation into the development of brand communities in the convenience good sector / by Series: Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012 | Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012
Publication details: 2012
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2012
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Place recall
Cultural strategy : using innovative ideologies to build breakthrough brands / by
Publication details: Oxford : Oxford University Press, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 HOL.

Place hold Place recall
Fashion brands : branding style from Armani to Zara / by
Edition: 3rd ed.
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 746.920688 TUN.

Place hold Place recall
The new strategic brand management : advanced insights and strategic thinking / by
Edition: 5th ed.
Publication details: London : Kogan Page, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8343 KAP.

Place hold Place recall
Retailing in Ireland : contemporary perspectives / edited by Edmund O'Callaghan and Don O'Riordan. by
Publication details: Dublin : Gill & Macmillan, c2012
Availability: Items available for loan: ATU St Angela's McKeown Library (1)Location, call number: Main Lending Collection 381.109415 RET.

Place hold Place recall
Retail marketing and branding : a definitive guide to maximizing ROI / by
Publication details: Chichester, West Sussex : Wiley, c2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.87 PER.

Place hold Place recall
Breakthrough nonprofit branding : seven principles for power extraordinary results / by Series:
Publication details: Hoboken, New Jersey, U.S.A. : Wiley, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 DAW.

Place hold Place recall
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / by
Publication details: New York : McGraw-Hill, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 KER.

Place hold Place recall
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / by
Publication details: Sheffield [England] : San Francisco, Calif. : Greenleaf Publishing ; Berrett-Koehler, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 OTT.

Place hold Place recall
Branding simplified : plans to payoffs / by Series: Response books
Publication details: Delhi, India ; London : SAGE, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 VER.

Place hold Place recall
Marketing communications : a brand narrative approach / by
Publication details: Chichester, U.K. : Wiley, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.802 DAH, ...

Place hold Place recall
Competitive success : how branding adds value / by
Publication details: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.827 DAV, ...

Place hold Place recall
No cover image available
An investigation into the brand awareness of small and medium sportswear companies within Ireland / by Series: Master of Science in Marketing, 2010 | M. Sc. in Marketing, 2010 | Master of Science in Marketing, 2010 | M. Sc. in Marketing, 2010
Publication details: 2010
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2010
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Place recall
How brands grow : what marketers don't know / by
Publication details: South Melbourne, Vic. : Oxford University Press, 2010
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

Place recall
No cover image available
An investigation into the branding of regional event management / by Series: Master of Business, 2010 | M. B. S., 2010 | Master of Business, 2010 | M. B. S., 2010
Publication details: 2010
Dissertation note: Thesis (M. B. S. - research) -- Institute of Technology, Sligo, Sligo, 2010
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Place recall
No cover image available
The integration of social networks into branding strategy : the potential for social media networks as part of brand building and marketing strategy / by Series: Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009
Publication details: 2009
Dissertation note: Thesis (M. Sc. - taught) -- IT, Sligo, 2009
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Place recall
24 brand mantras : finding a place in the minds and hearts of consumers / by
Edition: 2nd ed.
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 KAP.

Place hold Place recall
No cover image available
An exploratory study into the luxury services SME sector : the impact of brand equity on performance during an economic uncertainty / by Series: Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009 | Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009
Publication details: 2009
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Place recall
No cover image available
An evaluation of the use of internal branding among eco-tourism destinations in the North Western region of Ireland / by Series: Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009 | Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009
Publication details: 2009
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Place recall
Marketing brands to children - ethically! : A compilation of strategies, thoughts, concepts and actions to help combine responsibility and effectiveness in marketing to children / by
Publication details: N. Y. : Strategic Book Pub., 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 174.4 JON.

Place hold Place recall
Public health branding : applying marketing for social change / by
Publication details: Oxford ; New York : Oxford University Press, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 362.10688 EVA.

Place hold Place recall
Brand portfolio strategy : the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations / by
Publication details: Saarbruecken, Germany : VDM Verlag Dr. Mueller Aktiengesellschaft, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 PET.

Place hold Place recall
How to be a master planner : Stephen King's timeless works on brands and communication / by
Publication details: Hoboken, N.J. : Wiley, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 KIN.

Place hold Place recall
Packaging design : successful product branding from concept to shelf / by
Publication details: Hoboken, N.J. : J. Wiley & Sons, c2006
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.564 KLI.

Place hold Place recall
No cover image available
Saints & spinners : top marketers analyse their prospects in the new Ireland / by
Publication details: Dublin : Dialogue, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8009415 MCW, ...

Place hold Place recall
The power of retail branding / by
Publication details: Houston, Tx. : HDI, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 WIN.

Place hold Place recall
Destination branding : creating the unique destination proposition / by
Edition: 2nd ed.
Publication details: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 338.47910688 MOR, ...

Place hold Place recall
Who's afraid of Niketown? : Nike urbanism, branding and the city of tomorrow / by Language: English Original language: German
Publication details: Rotterdam : Episode Publishers, 2004
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 VON.

Place hold Place recall
Brand management : a theoretical and practical approach / by
Publication details: Harlow : Financial Times Prentice Hall, 2003
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 RIE.

Place hold Place recall
The 22 immutable laws of branding : how to build a product or service into a world-class brand / by
Publication details: New York : HarperBusiness, c2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 RIE.

Place hold Place recall
Brand leadership / by
Publication details: New York : Free Press, 2000
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 AAK.

Place hold Place recall
Pages