ATU Sligo /ATU St Angela's

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Experiential marketing : integrated theory & strategic application / by Publisher: Los Angeles : SAGE, 2022
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  • Experiential marketing : integrated theory and strategic application
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.827 LEA, ... Not available: ATU Sligo Yeats Library: Lost (1).

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Experiential marketing : case studies in customer experience / by Publisher: New York : Routledge, 2021
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 BAT. Not available: ATU Sligo Yeats Library: Lost (1).

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Experiential Marketing : [electronic book] : case studies in Customer Experience / by
Publication details: Milton : Taylor & Francis Group, 2021
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Availability: Not available: ATU Sligo Yeats Library: Available Online (1).

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Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships / by Publisher: Old Tappan, New Jersey : Pearson Education, 2016
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 THO.

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On purpose : delivering a branded customer experience people love / by
Publication details: London : Kogan Page Ltd, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 SMI.

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Humanizing big data : marketing at the meeting of data, social science and consumer insight / by
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8340285 STR.

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An exploratory study of marketing activities employed by Irish Epos software development companies / by Series: Master of Science in Marketing, 2013 | M. Sc. in Marketing, 2013 | Master of Science in Marketing, 2013 | M. Sc. in Marketing, 2013
Publication details: 2013
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2013
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

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An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study / by Series: Master of Business Studies, 2012 | M. B. S., 2012 | M. B. S., 2012 | Master of Business Studies, 2012
Publication details: 2012
Dissertation note: Thesis (M. B. S. - research) -- Institute of Technology, Sligo, Sligo, 2012
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

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An investigation into the development of brand communities in the convenience good sector / by Series: Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012 | Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012
Publication details: 2012
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2012
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

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Managing customer relationships : a strategic framework / by
Edition: 2nd ed.
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

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Relationship marketing : a consumer experience approach / by Series: Advanced marketing series
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 BAR.

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Mastering the complex sale : how to compete and win when the stakes are high! / by
Edition: 2nd ed.
Publication details: Hoboken, N.J. : John Wiley, c2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.85 THU.

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An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship / by Series: Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009 | Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009
Publication details: 2009
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

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An exploratory study into supporter orientation in the League of Ireland : with specific interest in the factors of servicescape, competition/season structure and relationship marketing / by Series: Master of Science in Marketing, 2008 | M. Sc. in Marketing, 2008 | Master of Science in Marketing, 2008 | M. Sc. in Marketing, 2008
Publication details: 2008
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2008
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

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Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / by
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8343 JAF.

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Strategic market relationships : from strategy to implementation / by
Edition: 2nd ed.
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.812 DON, ...

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Converting customer value : from retention to profit / by
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2006
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 MUR.

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Designing the customer-centric organization : a guide to strategy, structure, and process / by Series: The Jossey-Bass business & management series
Publication details: San Francisco : Jossey-Bass A Wiley Imprint, c2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 GAL.

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Relationship marketing : management of customer relationships / by Language: English Original language: German
Publication details: Harlow ; New York : Pearson Education/Financial Times, 2003
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 BRU.

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Customer experience management : a revolutionary approach to connecting with your customers / by
Publication details: New York : Wiley, c2003
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 SCH.

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Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / by
Edition: 2nd ed.
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 GUM.

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Permission marketing : turning strangers into friends, and friends into customers / by
Publication details: London : Free Press Business, 2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 GOD.

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Managing the customer experience : turn customers into advocates / by
Publication details: London : Financial Times Prentice Hall, 2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 SMI.

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Handbook of relationship marketing / by
Publication details: Thousand Oaks : Sage Publications, c2000
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Withdrawn 658.8 SHE, ...

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Members for life / by
Publication details: Champaign, IL : Human Kinetics, c1999
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 613.7068 GER.

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Beyond loyalty : the next generation of strategic customer relationship management / by Series: Irish management briefings
Publication details: Dublin : Oak Tree Press, c1999
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812 CHE.

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Relationship marketing : own the market through strategic customer relationships / by
Publication details: Century Business, 1992
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 MCK.

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