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Marketing research : an applied orientation : [electronic book] / by
Edition: 7th edition.
Publication details: Harlow, United Kingdom : Pearson Education, 2020
Online access:
Availability: Not available: ATU Sligo Yeats Library: Available Online (1).

The new business road test : what entrepreneurs and investors should do before launching a lean start-up / by
Edition: Fifth edition.
Publication details: Harlow, England : Pearson, 2018
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 MUL.

Consumer and sensory evaluation techniques : how to sense successful products / Cecilia Y. Saint-Denis. [Electronic book] by
Edition: 1st
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2018
Availability: Items available for loan: ATU St Angela's McKeown Library (1)Location, call number: Electronic Resource 664.07.

Marketing research : an applied approach / by
Edition: 5th edition.
Publisher: New York : Pearson, 2017
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 MAL.

Assembling the pieces of a systematic review : a guide for librarians : [electronic book] / by Series: Medical Library Association booksPublisher: Lanham, Maryland : Rowman & Littlefield, [2017]
Online access:
Availability: Not available: ATU Sligo Yeats Library: Available Online (1).

Market research in practice : an introduction to gaining greater market insight / by Series: Market research in practice series
Edition: Third edition.
Publication details: London : Kogan Page, 2016
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 HAG.

Paid attention : innovative advertising for a digital world / by
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.1 YAK.

Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / by Series: Marketing science
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.834 BRI.

Practical text analytics : interpreting text and unstructured data for business intelligence / by Series: Marketing science
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.472 STR.

Marketing analytics : a practical guide to real marketing science / by Series: Marketing science series
Publication details: London : Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 GRI.

Market research in practice : how to get greater insight from your market / by Series: Market research in practice series
Edition: 2nd edition.
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.83 HAG, ...

Humanizing big data : marketing at the meeting of data, social science and consumer insight / by
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8340285 STR.

Essentials of marketing research : a hands-on orientation / by Series: Always learning
Edition: Global edition.
Publication details: Harlow, Essex, England : Pearson Education Limited, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 MAL.

Marketing research : tools & techniques / by
Edition: 3rd edition.
Copyright date: ©2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 BRA.

Questionnaire design : how to plan, structure and write survey material for effective market research / by Series: Market research in practice series
Edition: Third edition.
Publication details: London : Kogan Page Limited, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 BRA.

Marketing research : tools & techniques / Nigel Bradley. by
Edition: Third edition.
Publisher: Oxford : Oxford University Press, [2013?]Copyright date: ©2013
Availability: Items available for loan: ATU St Angela's McKeown Library (1)Location, call number: Main Lending Collection 658.83 BRA.

Marketing research : tools & techniques / Nigel Bradley. by
Edition: Third edition.
Publisher: Oxford : Oxford University Press, [2013?]Copyright date: ©2013
Availability: No items available.

An assessment of tourist demand and use for travel guides : a focus on the use of new technology such as Smartphones and downloadable apps / by
Publication details: Sligo : Fáilte Ireland : IT Sligo, 2012
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1)Location, call number: Official Publications CERT.

Gorgeous to go: the Beaut.ie guide to smart shopping. by
Publication details: Dublin : Gill & Macmillan Ltd, 2011
Availability: Items available for loan: ATU St Angela's McKeown Library (1)Location, call number: Main Lending Collection 646.726 MCD.

Marketing research / by
Edition: 10th ed., int. student version.
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.83 AAK, ...

The handbook of online and social media research : tools and techniques for market researchers / by
Publication details: Chichester, West Sussex, U.K. : Wiley, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 POY.

Marketing research : in a digital information environment / by
Edition: 4th ed., int. student ed.
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / by
Publication details: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.83 KOL.

Critical marketing : contemporary issues in marketing / by
Publication details: Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 TAD, ...

The practice of market research : an introduction / by
Edition: 3rd ed.
Publication details: Harlow : Financial Times Prentice Hall, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 MCG.

Marketing research / by
Edition: 7th ed.
Publication details: Hoboken, NJ : Wiley, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Electronic Media 658.83 MCD, ...

Marketing research in Ireland : theory and practice / by
Edition: 3rd ed.
Publication details: Dublin : Gill & Macmillan, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (7)Location, call number: Main Lending Collection 658.839417 DOM, ... Not available: ATU Sligo Yeats Library: Lost (1).

How to be a master planner : Stephen King's timeless works on brands and communication / by
Publication details: Hoboken, N.J. : Wiley, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 KIN.

The handbook of market opinion and research / by
Edition: 5th ed.
Publication details: Hoboken, N.J. : Wiley, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 VAN.

Best practice in market research / by
Publication details: Hoboken, NJ : Wiley, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.83 MOU.

Marketing research : an applied approach / by
Edition: Rev. 2nd European ed.
Publication details: Harlow, England ; New York, N.Y. : Financial Times/Prentice Hall, 2006
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.83 MAL, ...

An analysis of consumer perception of the extended marketing mix at Galway Airport / by Series: Bachelor of Business in Tourism, 2006 | BBS (Tourism), 2006
Publication details: 2006
Dissertation note: Thesis/Dissertation
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

Marketing research : tools & techniques / by
Publication details: Oxford ; New York : Oxford University Press, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 BRA.

Saints & spinners : top marketers analyse their prospects in the new Ireland / by
Publication details: Dublin : Dialogue, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8009415 MCW, ...

International marketing research / by
Edition: 3rd ed.
Publication details: Chichester, England : John Wiley & Sons, c2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.84 CRA.

Questionnaire design : how to plan, structure, and write survey material for effective market research / by Series: Market research in practice series
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Electronic Media 658.83 BRA, ... Items available for reference: ATU Sligo Yeats Library: Not for loan (1)Location, call number: Reference Collection 658.83 BRA.

Researchwatching : lifting the lid on market research / by
Publication details: Dublin : Blackhall, 2004
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.83 LUR.

The effective use of market research : how to drive and focus better business decisions / by Series: Market research in practice series
Edition: 4th ed.
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.83 BIR, ...

Marketing research in Ireland : theory and practice / by
Edition: 2nd ed.
Publication details: Dublin : Gill & Macmillan, 2003
Availability: Items available for loan: ATU Sligo Yeats Library (4)Location, call number: Main Lending Collection 658.8309417 DOM, ...

Marketing research : within a changing information environment / by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed., International ed.
Publication details: Boston : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 HAI.

Marketing research / by
Edition: 8th ed.
Publication details: New York ; Chichester : Wiley, 2004
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 AAK.

Brandchild: insights into the minds of today's global kids. by
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: ATU St Angela's McKeown Library (2)Location, call number: Main Lending Collection 658.834083 LIN, ...

Creating breakthrough products : innovation from product planning to program approval / by Series: Financial Times Prentice Hall books
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, 2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.575 CAG.

Basic marketing research : applications to contemporary issues / by
Publication details: Upper Saddle River, NJ : Prentice Hall, 2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 MAL.

Marketing research : the impact of the Internet / by
Edition: 5th ed.
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 MCD.

Marketing research / by
Edition: 6th ed.
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 CHI.

Marketing research : a practical approach for the new Millennium / by Series: Irwin/McGraw-Hill series in marketing
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 HAI.

Marketing research in Ireland : theory and practice / by
Publication details: Dublin : Gill & Macmillan, 1999
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.839417 DOM.

Marketing research : an applied orientation / by
Edition: 3rd ed.
Publication details: London : Prentice-Hall International, c1999
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 MAL.

Essentials of marketing research / by
Publication details: New York : Wiley, 1999
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 KUM.

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