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Principles of services marketing / by
Edition: 7th ed.
Publication details: Maidenhead : McGraw-Hill Education/Higher education, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 PAL.

Services marketing : bintegrating customer focus across the firm / by
Edition: 6th ed.
Publication details: New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2013
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 ZEI.

Services marketing : integrating customer focus across the firm / by
Edition: 2nd European edition.
Publication details: Maidenhead (England) : McGraw-Hill Education, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (6)Location, call number: Main Lending Collection 658.8 WIL, ...

Essentials of services marketing / by
Edition: 2nd edition.
Publication details: Singapore : Pearson Education South Asia Pte Ltd., 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 WIR. Not available: ATU Sligo Yeats Library: Lost (1).

Services marketing : integrating customer focus across the firm / by
Edition: International ed., 5th ed.
Publication details: New York : McGraw-Hill Higher Education, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 ZEI.

Essentials of services marketing / by
Publication details: Singapore ; Hong Kong : Prentice Hall, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 LOV.

Services marketing : integrating customer focus across the firm / by
Edition: First European ed.
Publication details: London : McGraw-Hill Education, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 ZEI, ...

Principles of services marketing / by
Edition: 5th ed.
Publication details: Maidenhead : McGraw-Hill Education, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 PAL, ...

Services marketing : integrating customer focus across the firm / by
Edition: 4th ed.
Publication details: Boston : McGraw-Hill/Irwin, 2006
Availability: Items available for loan: ATU Sligo Yeats Library (4)Location, call number: Main Lending Collection 658.8 ZEI, ...

Service management and marketing : customer management in service competition / by
Edition: 3rd ed.
Publication details: Chichester : John Wiley, 2006
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 GRO, ...

Principles of services marketing / by
Edition: 3rd ed.
Publication details: London ; New York : McGraw-Hill, c2001
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 PAL.

Handbook of services marketing & management / by
Publication details: Thousand Oaks : Sage Publications, 2000
Availability: Items available for loan: ATU Sligo Yeats Library (8)Location, call number: Main Lending Collection 658, ...

Services marketing : integrating customer focus across the firm / by
Edition: 2nd ed.
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.8 ZEI, ...

Service management and marketing : a customer relationship management approach / by
Edition: 2nd ed.
Publication details: New York : Wiley, 2000
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 GRO.

Principles of service marketing. by
Edition: 2nd ed.
Publication details: London : McGraw-Hill, 1998
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 PAL.

Services marketing / by
Publication details: New York, NY : J. Wiley & Sons, c1998
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 KUR.

Contemporary services marketing management : a reader / by
Publication details: London : Dryden, c1997
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 GAB, ...

Services marketing / by Series: McGraw-Hill series in marketing
Publication details: New York : McGraw Hill, c1996
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8.

Service marketing / by
Publication details: New York : HarperCollins College Publishers, c1996
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 RUS.

Consumer marketing : a resource-based approach for the hospitality and tourism industries / by Series: Hospitality and tourism resource-based series
Publication details: London, Eng. : Cassell, 1996
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 338.47910688.

Services marketing / by
Edition: 3rd ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 LOV.

Services marketing : text and readings / by
Publication details: Dublin : Mercury Publications, c1996
Online access:
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.8 CAR.

Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / by Series: Irish studies in management
Publication details: Dublin : Oak Tree Press in association with Graduate School of Business, University College Dublin, c1995
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 GLY.

Principles of services marketing / by
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 PAL, ...

The management and marketing of services / by Series: B H contemporary business series
Publication details: Oxford ; Boston : Butterworth Heinemann, 1993
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Withdrawn 658.8 MUD, ...

The essence of services marketing / by Series: The Essence of management series
Publication details: New York : Prentice Hall, 1993
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Main Lending Collection 658.8 PAY, ...

Cases in marketing of services : an international collection / by
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. Co., c1993
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 MEI.

Relationship marketing : own the market through strategic customer relationships / by
Publication details: Century Business, 1992
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 MCK.

Services marketing : text, cases, and readings / by Series: The Prentice Hall series in marketing
Edition: 2nd ed.
Publication details: Prentice-Hall, 1991
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 LOV, ...

Strategic management and marketing in the service sector / by
Publication details: Lund, Sweden : Bromley, Kent, England : Studentlitteratur ; Chartwell-Bratt, 1984
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 GRO.

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