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CMO to CRO : the Revenue Takeover by the Next Generation Executive / by
Publication details: USA : BookBaby, 2021
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 GEL.

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Global marketing management / by
Edition: Eighth edition.
Publisher: Hoboken, N. J. : John Wiley & Sons, Inc., 2020
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.84 KOT. Not available: ATU Sligo Yeats Library: Ordered (1).

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The best digital marketing campaigns in the world II / by
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2014, (2015)
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 RYA.

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The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns / by Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 DOD.

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Corporate communication : a marketing viewpoint / by Language: English Original language: Slovenian
Publication details: Abingdon, Oxon : Routledge ; 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.4 POD.

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Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / by
Publication details: New York, NY : Routledge, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 KAU.

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Marketing : real people, real choices / by
Edition: Global edition, 8th edition.
Publication details: Harlow, Essex, England : Pearson, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 SOL.

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Marketing value metrics : a new metrics model to measure marketing effectiveness / by
Edition: Second edition.
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.80072 MCD.

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Understanding digital marketing : marketing strategies for engaging the digital generation / by
Edition: Third edition.
Publication details: London ; Philadelphia : Kogan Page, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.872 RYA. ATU St Angela's McKeown Library (1)Location, call number: Main Lending Collection 658.872 RYA.

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Basic marketing : a marketing strategy planning approach / by
Edition: 19th edition, int. student ed.
Publication details: New York : McGraw-Hill Irwin, 2014
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 PER.

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Strategic marketing / by
Edition: 10th ed.
Publication details: New York : McGraw-Hill, 2013
Availability: Items available for loan: ATU Sligo Yeats Library (4)Location, call number: Main Lending Collection 658.802 CRA, ...

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Inside marketing : practices, ideologies, devices / by
Publication details: Oxford : Oxford University Press, 2012
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

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The Oxford handbook of strategic sales and sales management / by
Publication details: Oxford : Oxford University Press, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.81 CRA.

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Marketing / by
Edition: 2nd ed.
Publication details: Oxford : Oxford University Press, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 BAI.

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Marketing plans : how to prepare them, how to use them / by
Edition: 7th edition.
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 MCD.

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Marketing management : a customer-oriented approach / by
Publication details: Thousand Oaks, Calif. : Sage, c2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 CLO.

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Marketing for entrepreneurs : concepts and applications for new ventures / by
Publication details: London : SAGE, c2010
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 CRA.

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Strategic market management : global perspectives / by
Publication details: Hoboken, N.J. : Wiley, 2010
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.802 MCL, ...

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Marketing management : knowledge and skills / by
Edition: 10th ed., international student edition.
Publication details: New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 PET.

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How brands grow : what marketers don't know / by
Publication details: South Melbourne, Vic. : Oxford University Press, 2010
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

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Principles and practice of marketing / by
Edition: 2nd ed.
Publication details: Andover, Hampshire, U.K. : South-Western/Cengage Learning, c2009
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 BLY, ...

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Strategic marketing planning / by
Edition: 2nd ed.
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 GIL.

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Essentials of marketing / by
Edition: 6th ed., international student ed.
Publication details: Australia : South-Western, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 LAM.

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Marketing management / by
Edition: 13th ed., int. ed.
Publication details: Indianapolis, Ind. : Prentice Hall, 2009
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 KOT. Not available: ATU Sligo Yeats Library: Lost (1).

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Value-based marketing : marketing strategies for corporate growth and shareholder value / by
Edition: 2nd ed.
Publication details: Hoboken, N.J. : Wiley, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 DOY.

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Creating market insight : how firms create value from market understanding / by
Publication details: Chichester : Wiley, 2008
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 SMI.

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Strategic market management / by
Edition: European ed.
Publication details: Hoboken, NJ : Wiley, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 AAK.

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A framework for marketing management / by
Edition: 3rd ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 KOT.

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Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / by
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Withdrawn 658.8 LOD, ...

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Essentials of marketing / by
Edition: 2nd edition.
Publication details: London : Pearson Education Ltd, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 BRA.

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Conversations with marketing masters / by
Publication details: Hoboken, NJ. : Wiley, c2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 MAZ.

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Marketing plans : how to prepare them, how to use them / by
Edition: 6th ed.
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 MCD.

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Managing marketing : marketing success through good management practice / by
Publication details: Oxford ; Burlington, MA : Routledge, 2011
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 PAL.

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Marketing management / by
Edition: Twelfth ed.
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2006
Availability: Items available for loan: ATU Sligo Yeats Library (4)Location, call number: Main Lending Collection 658.8 KOT, ...

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Scenarios in marketing : from vision to decision / by
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2006
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 RIN.

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Basic marketing : a global-managerial approach / by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th int. ed.
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.8 PER.

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Strategic marketing decisions in global markets / by
Publication details: London : Thomson Learning, 2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.802 DOO.

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Business-to-business marketing management : a global perspective / by
Publication details: Australia : Thomson Learning, c2005
Availability: Items available for loan: ATU Sligo Yeats Library (3)Location, call number: Withdrawn 658.8 BLY, ...

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Strategic market management / by
Edition: 7th ed.
Publication details: New York ; Chichester : Wiley, 2004
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 AAK.

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Marketing finance : turning marketing strategies into shareholder value / by
Publication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2004
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.802 WAR.

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Marketing management / by Series: Prentice Hall marketing
Edition: 11th ed., international ed.
Publication details: Upper Saddle River, N.J. : Pearson Education International, 2003
Availability: Items available for loan: ATU Sligo Yeats Library (5)Location, call number: Main Lending Collection 658.8 KOT, ...

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Marketing strategies : a 21st century approach / by
Publication details: Harlow : Financial Times Prentice Hall, 2003
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 RAN.

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Marketing : connecting with customers / by
Edition: 2nd ed.
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.812 HAR, ...

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Marketing strategy / by
Edition: 2nd ed.
Publication details: Fort Worth : Harcourt College Publishers, 2002
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.8 FER.

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Marketing : principles and practice / by
Edition: 4th ed
Publication details: Harlow : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 ADC.

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Marketing management / by
Edition: 3rd ed.
Publication details: London ; New York : McGraw-Hill, 2001
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 LAN.

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Marketing management / by
Edition: 2nd ed.
Publication details: Cincinnati : South-Western College Pub., 2001
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 CZI.

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Principles of services marketing / by
Edition: 3rd ed.
Publication details: London ; New York : McGraw-Hill, c2001
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 PAL.

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Global and transnational business : strategy and management / by
Publication details: Chichester, West Sussex, England : New York : Wiley, c2000
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.4012 STO, ...

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Basic marketing management / by
Edition: 2nd ed.
Publication details: New York : Wiley, 2000
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.8 DAL.

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